Message by Mingkwan Metmowlee, President, ASEAN Tourism Association (ASEANTA)
I am humbled, honored and privileged to assume the role of President of the ASEAN Tourism Association (2019-2021). The ASEAN Tourism Association (ASEANTA) was formed on 27th March 1971; indeed, the growth of ASEANTA has been propelled collectively by the individuals and all the past presidents and past members of the ASEANTA Board and Executive Committee. I look forward to continuing this important work towards fulfilling the mission of ASEANTA.
Tourism drives not only the travel, accommodation and transportation sectors, but includes the restaurant, retail and amusement industries. ASEANTA is a focal point of communication between the public and private sectors. As for ASEANTA intention we will enhance the wonderful ASEAN product with international standard services. Moreover, one of our strategies highlights the importance of the quality standard in all tourism related industries to ensure the best experiences that the tourists can get but also to provide the equality to the people who related to the tourism industry, the good governance of tourism businesses and last but not least the sustainable natural resources.
All of us at ASEANTA are committed to doing our utmost as we aspire to make a significant contribution to ASEAN tourism. With the active collaboration of ASEANTA members, I will work to promote collaborative marketing and HR capacity building on these themes, reaching out to our member societies and other organizations.