On 21 February 2020, Mrs. Mingkwan Metmowlee, President of ASEANTA, and Premin Lenoraset, General Manager of Asiatique, co-organized “ASEAN As One Plus Breeze Zone” which drew attraction from governments and many private companies in the Tourism industry. For example, the Tourism Authority of Thailand (TAT), Tourist Police and Office of Insurance Commission (OIC) on behalf of the government joined in the open forum about “Assuring Procedures for entrepreneurs and tourists in Covid-19 situation”; Association of Thai Travel Agents (ATTA), Thailand Hotel Association (THA), and the Thai Travel Agents Association (TTAA) talked about Marketing plans to raise awareness and promote the tourism industry among ASEAN members; And the last topic was from Asiatique and Meridian cruise.
This event drew attention from the public and private parties including mass media overwhelmingly. The event had an honored guest, Mr. Kritsana Lalai from Nation channel and president of Friendly Design Ambassador, to be the moderator. ASEANTA presented “ASEAN Smiles”, the project assembles the travel routes in Thailand and sells through Association which has more than 20,000 members in ASEAN on the online platform.
. We were hoping that the Covid-19 situation would stop in the first half-year of 2020 and the second half-year, ASEAN Smile would make the promotion of Thailand and other South-east Asia region as the first destination in Tourism.