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Articles

ASEANTA PARTNERS WITH TOURISM MALAYSIA IN HOSTING THE BIGGEST REGIONAL EVENT: THE ASEAN TOURISM FORUM (ATF) 2014

 

ASEANTA for the 1st time, has been given the honour to host, in collaboration with Tourism Malaysia, the Travel Exchange or TRAVEX component of ASEAN Tourism Forum (ATF) 2014.

The TRAVEX is one of the main highlights of the ATF 2014 which provides a crucial platform encouraging collaboration between regional and international tourism businesses to be forged and new ideas created.

 

At its Board meeting on Sunday, 19 January 2014 at the Borneo Convention Centre, the ASEANTA Board members unanimously gave its full support to the collaborative efforts between ASEANTA and Tourism Malaysia for the success of the ATF 2014. This collaborative effort was reflected in the signing of the Agreement between ASEANTA and Tourism Malaysia on 25 October 2013 in the organising of TRAVEX and the ASEAN Tourism Conference (ATC) 2014.

The President of ASEANTA, Dato’ Mohd Khalid Harun, in his welcome remarks to the Board Members, said that ATF 2014 has achieved the highest number of participants in terms of buyers, sellers and media representation from all over the world compared to the previous ATFs. He added that, with collaborative efforts from the public and private sector of ASEAN, the theme for ATF 2014:“ASEAN Advancing Tourism Together” can be a reality for sustainable tourism development of the region.

The President expressed confidence that the ATF 2014 held in Kuching, Sarawak, Malaysia will achieve resounding success for the benefit of all tourism stake holders in the region.

Dato’ Mohd. Khalid Harun
ASEANTA President