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Articles

THAI Won ASEANTA’s Best ASEAN Conservation Effort Award 2009

 

Thai Airways International Public Company Limited won the prestigious "ASEANTA AWARDS FOR EXCELLENCE 2009's" on Best ASEAN Conservation Effort Award for its «Keep the World Beautiful» with THAI campaign.

The ASEANTA Awards for Excellence in Tourism is an annual event held by the ASEAN Tourism Association (ASEANTA) to recognize individuals and organizations with distinct supports and contributions to the tourism industry, products and services in the ASEAN region.

Mr. Pandit Chanapai, THAI's Executive Vice President, Commercial Department said «To celebrate THAI's 48th anniversary last year, we created the "Keep the World Beautiful" campaign to portray the stunning natural beauty of the selected destinations from the airlines' network. The campaign, with the stunning natural scenery breathtakingly displayed, presented strong and effective message and firmly established an eco-awareness among the viewers, encouraging each individual to help conserving those natural beauties for the years and generations to come.

Marketing materials created under this winning campaign include "A Journey to the World of Beautiful" calendar that also previously won the prestigious "Suriyasasithorn" Award for Excellent Calendar 2008 following its social and environmental contributions. Six sets of printing advertisements, and online environmental information are viewable on www.keeptheworldbeautiful.com. Interactive activities on this website allowed THAI passengers and enthusiasts to participate in the See & Share campaign where they submitted their own snapshots of natural beauties from around the world.

The carrier also organized internal activities through environmental projects to support the local environmental establishments. This achievement adds yet another feather to THAI's cap by way of strengthening the carrier's global image of its long-standing social and eco-contributions towards sustainable tourism that underlines the winning campaign.
 
"Keep the World Beautiful" with THAI marks another strong determination of Thai Airways International to make known the fact that the world's natural beauties are all around us and will continue to be so only if we start to pay attention and conserve the environment. Each individual's small effort contributes to larger environmental impacts that can protect the world, just like nature that always slowly forms itself towards the grandeur of the natural beauty.

Source: http://www.thai-airways.ru/en/news/676/